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Ladybird in Focus: Changing Times

Closeup of a blonde girl kneeling on the floor surrounded by toys. In front of her is the upper half of a brown-haired boy with his left arm raised.

About this event

The need to adapt and modernise has always been central to the story of Ladybird Books Ltd. However, nowhere in its 100+ year history is this more apparent than between 1950 and 1979.

From changing attitudes to the women’s place in the home, to dramatic shifts in design and technology, the rapid transformation occurring during this period was reflected in these new books.

On display in the Ladybird Gallery. Find out how to visit us! 

Image Credit: Things We Like, © Ladybird Books Ltd., 1964.

Date & Time

10 September 2024 – 31 August 2025

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Audience

Family, Public

The Museum of English Rural Life
The Museum of English Rural Life, Redlands Road, Reading, United Kingdom, Berkshire, RG1 5EX