Ed Fella: Exit Level Design, 1985-2012

This exhibition curated by Rick Poynor showed work of the American graphic designer Edward Fella. For 30 years, Fella (born 1938) worked as a designer, commercial artist and illustrator in Detroit, Michigan. In the second phase of his career – the focus of this exhibition – Fella became, as he put it, an “exit level designer”, leaving clients and commissions behind to teach at California Institute of the Arts and pursue a freewheeling investigation of form unique in contemporary graphic design.

After years of professional studio experience, Fella was a master of diverse graphic styles and hand-lettering. Work that might at first glance seem neglectful of design’s cardinal “rules” came from a deep well of knowledge. He created flyers for lectures by himself and other designers that are loaded with allusions.

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