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Ladybird in Focus: Changing Times

Details

Start:
September 10
End:
31 August 2025
Event Category:

Venue

The Museum of English Rural Life
The Museum of English Rural Life, Redlands Road Reading Berkshire RG1 5EX United Kingdom + Google Map
Closeup of a blonde girl kneeling on the floor surrounded by toys. In front of her is the upper half of a brown-haired boy with his left arm raised.

The need to adapt and modernise has always been central to the story of Ladybird Books Ltd. However, nowhere in its 100+ year history is this more apparent than between 1950 and 1979.

From changing attitudes to the women’s place in the home, to dramatic shifts in design and technology, the rapid transformation occurring during this period was reflected in these new books.

On display in the Ladybird Gallery. Find out how to visit us! 

Image Credit: Things We Like, © Ladybird Books Ltd., 1964.